Archive for the ‘consumption’ Category

Canadians Crank Conditioners, Burn Through Cash

Building conditioners

A new survey from Direct Energy says that 64% of Canadians keep the summer temperature of their homes at 22 degrees or lower. Direct Energy considers that to be absolutely frigid and is encouraging people to reassess their energy habits. Interestingly, the survey also concluded that half of Canadians do not know how much energy [...]

Are PR Pros Punking the Press?

When it comes to acheiving what’s best for the Environment, can we trust Public Relations to represent what the Public actually desires…in it’s efforts to satisfy its corporate clientel?

The Problem with the Current Era of Popular Environmentalism: Part 2

How pop-environmentalism hinders governmental response to environmental sustainability. “Greening without justice, without equity, will not sustain the Earth or our future”  – Noel Sturgeon The micro-level concerns outlined in part one of this blog dealt with concerns over individual responsibility in the quest for environmental sustainability.  We discussed how the “warm fuzzy” element of the [...]

Mr. Suzuki, it’s evolution not revolution

Please Mr. Suzuki, promote evolution not revolution. In a recent article written for straight.com,  Canadian celebrity environmentalist David Suzuki suggested that electric cars won’t be enough to curb unsustainable carbon emissions caused by transportation, “Technological developments [such as electric cars etc.] are welcome, but maybe it’s time we started rethinking our car culture as whole. [...]

The Problem with the current era of popular environmentalism: A micro and macro critique – Part 1

Micro:  Why pop-environmentalists need to take their hands out of the cookie jar As 2010 begins to wind down, the “green” movement has reached a critical stage of maturity.  From diet alterations to concerns over one’s ecological footprint,  the Western world has entered what seems to be- at least on the surface- a popularized and [...]

A shining example of conservation policy? Look westward

Earlier this year the World Economic Forum in partnership with IHS Cambridge Energy Research Associates (IHS CERA)  a leading global energy advisory group, released the Energy Vision Update 2010: Towards A More Energy Efficient World. The report provides the chief executive officers and senior executives of the world’s leading companies as well as select energy [...]

A smart meter for your troubles?

Smart Meters are supposed believed to be a less costly alternative to traditional interval or time-of-use meters billing customers by how much is consumed and at what time of day will force consumers to adjust their consumption habits to be more responsive to market prices.  It’s also believed billing customers by how much is consumed [...]

8 effective eco-ads

I read a great post this week over at enviralment about the greening of Mcdonald’s, and the length that companies will go to sell themselves off as eco-conscious. There is no question that advertising, and branding work. Daily we are bombarded by more than 2000 messages telling us how we can improve every little insignificant [...]

Putting all our eggs in the nuclear basket

Two senators unveiled legislation Monday to double US nuclear energy output in 20 years and foster clean energy options with “mini-Manhattan Projects”named for the original US atomic bomb push. The ‘Clean Energy Act of 2009′ introduced by Democratic Senator Jim Webb (Va) and Republican Senator Lamar Alexander (Tenn), noting they cannot support “cap-and-trade” climate change [...]

PR Values: Remembering the Brave

[digg=http://digg.com/environment/PR_Values_Remembering_the_Brave] In our look at the Social Climate, it has become increasingly clear that unless the Mainstream Media can radically change the way it gathers, presents, and distributes its environmental news and socio-politically relevant information, that we might well need to increasingly turn to alternate (more independent) mediums and channels in order to form and [...]

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